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What are the two chiropractic marketing metrics I'm referring too? I'm glad you asked. When combined, your cost to acquire a new patient and the lifetime value of the average active patient tell us almost everything we need to know about your chiropractic practice. Before I explain why http://www.nbajazzteamshop.com/womens-tony-bradley-basketball-jersey/ , let's lay out some simple definitions of these two critical numbers.

The cost to acquire a new patient is the average dollar amount you invest to get one new patient. For instance, if you invest $2,000 on chiropractic marketing in a single month and end the month with 10 new patients, your cost of acquisition is $200 per new patient. Your lifetime patient value, arguably the most important number in any chiropractic practice, is the average dollar value of an average patient over the life of their care with you.

To calculate this metric for a given period of time, simply take the total amount of revenue your practice generated during the time period and divide it by the total number of patients you had from the beginning of the time period. The number you end up with is what's known as the lifetime value of a patient.

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